Case Study: Datatrans achieves automated, cross-departmental customer management with BSI CRM from BSI Business Systems Integration AG

Datatrans digitalizes customer relationships with BSI CRM

Datatrans, a leading Swiss payment service provider, required a new CRM solution because their previous heavily customized system was outdated and its technical capabilities were limited. They selected BSI CRM from BSI Business Systems Integration AG to serve as a central platform for their sales, operations, and marketing departments.

BSI Business Systems Integration AG implemented its CRM standard to provide a cross-departmental 360-degree customer view and holistic customer care. The solution laid the technical foundation for Datatrans to develop interfaces to other systems and to drive process automation, with the goals of reducing manual activities and enabling better data analysis for marketing measures. A key benefit was the certainty that all customer data would remain stored in Switzerland.

Datatrans

Daniel Ellersiek

Project Manager