Case Study: Versicherungskammer Bayern centralizes customer and contract data with BSI CRM by BSI Business Systems Integration AG

BSI CRM for Versicherungskammer Bayern

The customer, Versicherungskammer Bayern, Germany's largest public insurer, faced the challenge of replacing its old, segregated CRM system for its sales department under a tight schedule. The vendor, BSI Business Systems Integration AG, addressed this with its BSI CRM product to create a new integrated solution.

BSI implemented a central data storage system featuring authorization logic to integrate the previously isolated data inventories. The initial partial solution was smoothly placed into operation for approximately 300 customer service representatives, providing new functions in controlling and campaign management.

Versicherungskammer Bayern

Claus-Peter Achatz

Versicherungskammer Bayern