Case Study: AMAG achieves higher sales and efficient customer management with BSI Business Systems Integration AG

BSI CRM for AMAG Automobil- und Motoren AG

AMAG, the Swiss general importer of VW, Škoda, Audi, Seat, and Volkswagen commercial vehicles, needed a better way to understand customers and their mobility needs across a large organization. With 750,000 current customers and 5,000 customer contacts per day, the company was struggling with disconnected data silos, limited visibility into customer history, and difficulty measuring key figures and managing processes efficiently. AMAG worked with BSI Business Systems Integration AG and its CRM platform to create a more unified customer view.

BSI Business Systems Integration AG implemented a company-wide CRM solution for marketing, sales, and customer management, including automated duplicate/address checks and centralized access to customer information. As a result, AMAG unified its IT landscape, improved data quality, and enabled more coordinated customer engagement. The measurable impact included reducing manual address checks from 5,000 per day to a minimum, while supporting more efficient marketing, higher sales, and lower costs.

AMAG

Bernhard Soltermann

Managing Director