Case Study: Walbusch achieves seamless multichannel customer service with BSI CRM and BSI PoS

BSI CRM & BSI PoS for Walbusch

Walbusch, a family-owned retailer specializing in quality clothing for men and women, sought to better integrate its multichannel sales operations, which included catalog, online, and physical store outlets. The company partnered with vendor BSI to implement a comprehensive CRM solution to unify its ordering and service processes across all customer touchpoints.

BSI implemented a multichannel mail-order business solution that integrated all of Walbusch's sales channels, including phone, written orders, email, and the online shop. A key feature was the integration of the point-of-sale software from its physical retail outlets directly into the BSI CRM system. This solution by BSI streamlined the entire operational process, allowing Walbusch to strengthen its customer dialogue and proactive channel management.

Walbusch

Cord-Henrik Schmidt

Chief Executive Officer