BSI Business Systems Integration AG
62 Case Studies
Case Study: Confiserie Sprüngli achieves seamless omnichannel customer excellence with BSI CRM
A BSI Business Systems Integration AG Case Study
BSI CRM at all Confiserie Sprüngli touchpoints
Confiserie Sprüngli sought to provide a seamless and consistent omnichannel customer experience across all its touchpoints, from its online shop to its physical cafés. To achieve this service excellence and to support its new "Petits Plaisirs" loyalty program, the company partnered with vendor BSI Business Systems Integration AG and implemented its BSI CRM product.
The solution implemented by BSI provided Confiserie Sprüngli with a 360-degree customer view that was accessible at every physical and digital touchpoint. This enabled the company to present a unified, professional front and deliver a seamless customer experience whether interactions occurred in person, online, via email, or through social media. BSI CRM successfully formed the technological basis for the loyalty program and allowed Confiserie Sprüngli to better understand and serve its customers more individually.
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Confiserie Sprüngli
Maurice Ruckstuhl
Customer Relations Manager