Case Study: CBTS (service provider) achieves dramatically faster time-to-market with BroadSoft UC-One SaaS

CBTS improves time-to-market with innovative unified communications SaaS by BroadSoft

CBTS, a Cincinnati Bell subsidiary with 1,500+ employees, has been a BroadSoft partner since 2003, delivering hosted PBX services to more than 80,000 users on the BroadWorks platform. Facing slow client-release cycles (updates once or twice a year), labor‑intensive rebranding, a mobility innovation gap, and the risk of missed revenue from long deployment timelines, CBTS needed a faster, more scalable unified communications (UC) offering.

BroadSoft delivered a hybrid UC-One SaaS solution (BroadWorks telephony with BroadCloud-managed UC) including an easy-to-brand microsite, rapid onboarding, and self-activation with a 30-day trial. The result: CBTS went to market in 4 months versus the typical 12–18 months (about 15% of traditional time), reduced person-hours from weeks to sub-hours, simplified pricing and billing, and gained improved time-to-market, operational efficiency and competitive advantage thanks to BroadSoft’s UC-One.

CBTS

Craig Kathman

Product Marketing Manager