Case Study: Demandbase achieves scalable demand generation with BrightTALK

Discover how Demandbase uses BrightTALK for demand generation

Demandbase, a Buyer 2.0 solution provider for account targeting and personalization, needed a more scalable and effective way to drive demand generation. Its existing webinar and video platform capped registrations, had technical limitations, and lacked the intuitive interface and engagement features the marketing team needed, so Demandbase looked for a vendor that could support webinars and hosted video at larger scale.

Demandbase selected BrightTALK for its unlimited webinar registrations, hosted video, downloadable content, polls, Q&A, and Eloqua integration, along with a partnership-oriented approach. BrightTALK helped Demandbase launch quickly and expand promotion through co-branded events, speaking opportunities, social media, and email blasts; after nearly a year, Demandbase had driven more than 1,000 subscribers to its BrightTALK Channel and established a cost-effective, scalable source of highly engaged leads that supported revenue growth.

Demandbase