Case Study: Twilio achieves 86% traffic growth on glossary pages with BrightEdge

Twilio boosts glossary page traffic 86% with BrightEdge

Twilio, a cloud communications platform-as-a-service company, faced the challenge of improving its SEO performance by targeting longtail keywords and enhancing page speed. To address this, they partnered with the vendor BrightEdge and used its platform to identify key opportunities and track technical enhancements.

Using BrightEdge's Data Cube for gap analysis and the Tasks feature to organize content production, Twilio significantly increased its publishing cadence and initiated projects to improve page load speed. This solution led to an 86% increase in traffic to their targeted glossary pages. BrightEdge provided the tools necessary to track these results and share the success with stakeholders.

Twilio