Case Study: Naver achieves remote, omnichannel customer support with Bright Pattern

Naver, Leading Online Search Platform in South Korea and Creator of the LINE Messenger App, Deploy Bright Pattern Contact Center Software

Naver, South Korea’s leading online search platform and creator of the LINE messenger app, needed a flexible way to support customer interactions across both traditional and emerging digital channels while maintaining business continuity during the COVID-19 pandemic. To address this challenge, Naver turned to Bright Pattern Contact Center software for a mobile-first, omnichannel cloud contact center solution.

Bright Pattern implemented an AI-powered omnichannel platform that supports voice, chat, SMS, email, and messengers such as LINE, WhatsApp, WeChat, and KakaoTalk, allowing conversations to move across channels without becoming silos. The solution also enabled Naver to quickly redeploy agents to remote work, helping protect employee safety and keep support operations running smoothly.

Naver