Case Study: Vivax Pharmaceuticals achieves rapid omnichannel deployment and increased customer satisfaction with Bright Pattern

Leading BPO in Peru, Vivax, Provides Innovative Services with Bright Pattern Omnichannel Contact Center

Vivax Pharmaceuticals, a Peruvian contact center and BPO specializing in CRM, needed to offer true omnichannel, cloud-based customer support with advanced CRM integrations, customizable workflows, and rapid deployment—capabilities their existing technology lacked. To meet these goals, Vivax Pharmaceuticals chose Bright Pattern’s Omnichannel Contact Center (implemented with partner NewGO).

Bright Pattern delivered a 100% cloud omnichannel platform with seamless channel switching, multi-channel interactions, end-to-end journey tracking and robust reporting, with onboarding completed in just a few weeks. As a result, Vivax Pharmaceuticals achieved increased contactability and close rates for new business, higher customer satisfaction, decreased agent training time, and improved CRM integration and operational visibility thanks to Bright Pattern.

Vivax Pharmaceuticals

Victor Moretti Starke

Commercial and Operations Manager