Case Study: MarketSource achieves improved recruiter and sales rep satisfaction with Bright Pattern omnichannel contact center

Improving recruiter and sales rep satisfaction with omnichannel communications

MarketSource, an Allegis Group company, needed to modernize its candidate and customer communications to improve recruiter and sales rep satisfaction. The organization required access to historical customer data and call tracking, a true omnichannel contact center, customizable reporting and workflows, rapid scalability to support remote teams, and minimal service interruptions—requirements that led MarketSource to choose Bright Pattern and its Bright Pattern Contact Center.

Bright Pattern, with guidance from Customer Success Representative Kelly Hunt, deployed the Bright Pattern Contact Center to provide omnichannel tracking, robust call analytics, historical data access, and customizable reporting. The Bright Pattern implementation let MarketSource roll the platform out to segmented, mostly remote teams—streamlining operations across business development, account management, and lead generation—and resulted in increased productivity, better reporting, and more consistent omnichannel customer engagement.

MarketSource