Case Study: G7 Strategy Group achieves 10x more calls and 60% cost savings with Bright Pattern

G7 Improves Effeciency During Their Busiest Season with Bright Pattern’s Flexible Contact Center Platform

G7 Strategy Group, a 30-year outbound messaging firm serving political campaigns and community organizations, struggled with an inefficient, manual dialing solution (CallFire) that couldn’t scale for peak seasons and charged based on maximum annual agent counts. To meet needs for predictive dialing, cloud-based scalability, fast deployment, and easier agent training, G7 turned to Bright Pattern’s flexible contact center platform with predictive dialing capabilities.

Bright Pattern deployed a cloud predictive-dialing solution with easy-to-use templates and an intuitive agent desktop, enabling rapid rollout and simplified training. As a result, G7 increased outbound capacity from about 9,000 calls/day to roughly 80,000 calls/day (processing 2+ million calls in half the time on a large campaign), realized roughly 10x call volume, about 60% cost savings, a 50% reduction in average handling time, and full remote workforce connectivity — all enabled by Bright Pattern.

G7 Strategy Group

Gerardo Guzman

President