Case Study: American Express creates chic NBA All-Star Week afterparties with Bridgewater Studio

American Express hosts NBA All-Star Week afterparties with Bridgewater Studio

American Express needed to create a series of chic afterparties in Chicago for NBA All-Star Week. To achieve this, they engaged Bridgewater Studio for its custom metal fabrication and art installation services to redesign the interior of The Violet Hour event space.

Bridgewater Studio designed and fabricated custom high school-style lockers for coat checks, metal frames for mural installations, and a faux wall featuring neon AMEX signage. The vendor also created a custom neon-and-metal basketball hoop with luxury silver basketballs. This comprehensive solution successfully transformed the venue, enabling American Express to host its high-profile event.

American Express