Case Study: Larry H. Miller Group achieves scalable, centralized training and a 300% online sales lift with Bridge

One Training Solution for Many Business Entities—and Thousands of Dispersed Employees

Larry H. Miller Group is a diversified, 11,000-employee family of companies across automotive, sports, entertainment, retail and more, headquartered in Salt Lake City. The organization needed a single e-learning solution that could deliver company-wide values and training while letting distinct business units keep their own branding and workflows, be simple for admins and employees to use, provide robust reporting, and come with responsive U.S.-based support.

They implemented the Bridge LMS in 2015, using its Sub Accounts to let each entity manage branded, autonomous training while central HR administers company-wide courses. The platform’s intuitive authoring and strong support cut course production time, reduced travel and logistics costs, sped employee onboarding, improved reporting, and drove measurable business impact—for example, a five-minute Bridge course helped Fanzz increase online store-originated sales by 300%—while earning high marks for customer service.

Larry H. Miller Group

Ben Lowell

Director of Elearning for Sports and Entertainment