Case Study: Cint achieves streamlined, cost-effective L&D and customer training with Bridge

Merging Two L&D Departments Into One CostEffective System for Internal and External Users

Cint, a global market-research technology provider, faced a post‑acquisition challenge when it inherited a cumbersome, costly LMS from Lucid. The company needed to consolidate systems, simplify content authoring and administration, and control costs while ensuring compliance with European data regulations.

Cint consolidated onto Bridge, which offered a two‑step authoring workflow and smart groups to automate assignments by hire date, department and role. The change reduced administrative overhead, enabled non‑designers to create training, cut costs to free L&D budget, simplified implementation for customer-facing courses and certifications, and expanded learning from internal use to external customers.

Cint

Davey Dupuy

L&D and Employee Experience Leadership