Case Study: 4Life achieves 98% distributor adoption and global training reach with Bridge Learn

Learning Strategies that Support Independent Distributors Through 4Life University

4Life, a network marketing company founded in 1998 in Sandy, Utah, needed a way to support its global independent distributors and answer the “What do I do next?” question after sign-up. With hundreds of thousands of reps using print, in-person training, and DVDs across more than 25 countries, the challenge was to deliver an easy-to-use, multilingual, online learning experience that wouldn’t create barriers worldwide.

4Life launched 4Life University on the Bridge platform, using subaccounts and Smart Groups to deliver localized content, engaging leaders to create regional trainings, and a high-impact launch plus ongoing follow-up. In under a year the program enrolled 18,412 users across 18+ countries with 18,020 active users — a 98% active adoption rate.

4Life

Matt Lisonbee

Director, Marketing & Sales Initiatives