Case Study: Adobe Workfront reduces sales funnel attrition with Bridge

How Workfront Leverages Bridge to Educate, Engage and Develop their Global Sales Workforce

Workfront, a work management software company, needed a scalable way to develop its global sales force and reduce sales-funnel attrition. Their legacy training system lacked intuitive, real-time reporting and visibility into skills gaps, and the Sales Enablement team wanted continuous, competency-based coaching, faster onboarding, and tools to help reps consistently deliver the right messaging.

Workfront implemented Bridge (including Bridge Practice) to build learning paths, practice exercises, and in-app content authoring while giving managers granular, real-time reporting. Early results include 70% practice-exercise completion in a pilot, 85 targeted learning modules created in six months, faster onboarding, clearer identification of skill gaps, and more consultative, better-prepared sales reps.

Adobe Workfront

Nick Salas

Senior Sales Enablement Manager