Case Study: RTL+ boosts watch engagement with BrazeAI Agent Console™

RTL+ boosts watch engagement 21% with BrazeAI

RTL+, one of Germany's most popular streaming services, faced the challenge of making its marketing messages feel individually relevant after already mastering audience segmentation. To improve engagement and retention, they partnered with Braze and used the BrazeAI Agent Console™ to personalize the copy within their high-priority lifecycle journeys.

Braze implemented a solution where an AI agent used approximately 20 customer data points to generate dynamic, personalized message components for each user. This approach, integrated via Liquid templating, resulted in a significant measurable impact: a 21% uplift in watch engagement for their churn prevention journey and a 40% uplift in open rates for agent-personalized messages compared to their standard campaigns.

RTL+