Case Study: Hamperapp boosts customer retention and first-order conversions with Braze

Hamperapp boosts customer stickiness 20.2% with Braze

Hamperapp, an on-demand laundry service, faced challenges with customer engagement as it scaled rapidly across multiple cities. Their original email provider couldn't support the sophisticated segmentation and multi-channel delivery needed to convert new app registrations into first-time orders and retain active users. They turned to the vendor Braze and its Canvas product to build a more effective engagement strategy.

Using Braze, Hamperapp implemented a highly personalized, multi-channel engagement campaign within a single Canvas flow. This solution used real-time behavioral data and Liquid personalization to dynamically adapt messages for each user. The results were significant: Braze helped achieve a 35.52% email open rate, convert 4.85% of signups to first-time customers, and generate $25,232.66 in attributed revenue per campaign cycle, alongside a 20.2% increase in customer stickiness.

Hamperapp