Case Study: Wargaming achieves faster global player insight and real-time sentiment tracking with Brandwatch

Wargaming tracks feedback across 150 million players with Brandwatch

Wargaming, a global game developer with over 150 million players, faced the challenge of manually collecting player feedback across various forums and blogs. This fragmented process made it slow and difficult to understand global sentiment and trends. To address this, they turned to Brandwatch and its Analytics product for a solution.

Brandwatch implemented a social listening solution that provided a centralized, 360-degree view of player conversations across multiple platforms and languages. This enabled Wargaming to monitor sentiment and trends in real time. The results included the ability to gauge player reaction to updates like World of Tanks 9.19 instantly, leading to faster responses, informed decision-making for product teams, and proactive planning for future releases.

Wargaming