Case Study: Waggener Edstrom Communications achieves strategic, multilingual social media insights for global brands with Brandwatch

Waggener Edstrom Uses Brandwatch to Turn Insights into Valuable Outcomes for Clients

Waggener Edstrom, a global integrated communications agency, set out to provide strategic social-media insights for multiple brands during the 2012 London Olympic Games. The team needed multilingual monitoring (including Twitter and Weibo), robust historical and real‑time data capture, and the ability to disambiguate brand mentions across regions and languages so they could answer follow-up research questions and give clients actionable recommendations.

Using Brandwatch’s time-based data capture, multilingual coverage and advanced categorization rules, the agency tracked and cross‑referenced conversations across platforms, then visualized findings in an infographic for brand leaders. The work produced comparative, actionable insights—share of voice, regional tone, drivers of spikes (e.g., Samsung, McDonald’s, Visa)—allowing Waggener Edstrom to deliver proactive strategic advice and clear measurements of campaign impact for multiple clients.

Waggener Edstrom Communications

Colin Wheeler

Senior Manager, Insight and Analytics