Case Study: Virgin Holidays drives engaging travel content discovery with Brandwatch

Virgin Holidays boosts page views 14.75% with Brandwatch

Virgin Holidays, a travel company known for innovation, sought a new way to enhance its content marketing strategy. The challenge was to move away from telling customers what to do and instead find a disruptive and engaging method for delivering destination content. They partnered with the vendor Brandwatch to address this.

The solution was the creation of the Trending Travel Guide, the world’s first socially-aggregated travel guide powered by Brandwatch's AI-powered consumer insights platform. This tool used social data to present trending attractions. The results were significant: visitors viewed 14.75% more pages, session duration increased by 75.29%, and the guide won a Drum Award. It also helped Virgin Holidays increase organic rankings for search terms, leading them to make the guide a permanent fixture.

Virgin Holidays