Case Study: Veganz achieves 22% more positive brand mentions with Brandwatch

Veganz Group AG boosts positive brand mentions by 22% with Brandwatch

The Veganz Group AG, a leading German plant-based food brand, faced a significant challenge after a major rebranding. They lacked visibility into market reception and had no data-driven understanding of how consumers were responding to their brand and campaigns compared to competitors. This gap made navigating their rebrand and an upcoming IPO particularly risky.

To address this, Veganz implemented Brandwatch's Consumer Research platform for holistic social listening. This solution enabled real-time monitoring of brand sentiment, campaign performance, and competitive market insights. Using Brandwatch, Veganz achieved a 22% increase in positive brand mentions during a key campaign, successfully managed their public listing by responding to criticism, and leveraged data to secure new retail partners, solidifying their position as Germany's leading vegan brand.

Veganz Group AG