Case Study: Check One Two achieves massive global awareness and real-time social measurement with Brandwatch Analytics

Using social to raise awareness and educate a generation

Check One Two is a UK charity founded in 2012 by two pairs of brothers to stop needless deaths from testicular cancer by normalizing self-checks. In 2014 it launched the #FeelingNuts movement — a purely social campaign asking people to say “I’m Feeling Nuts” — but had no way to measure how many people actually saw, shared or changed their behavior because of the campaign.

They partnered with Brandwatch Analytics to build a real-time social listening strategy that powered the campaign totaliser, identified influential celebrities and audience demographics, and optimized outreach (including a Channel 4 broadcast). The results: the movement generated over 100,000 tweets (about 861 posts/day, a new post every two minutes), encouraged 14,000+ challenges, reached 157 countries and was seen up to 590 million times on Twitter and Instagram; the TV show alone drove a tweet every 1.5 seconds and increased non-campaign discussion of testicular cancer eightfold.

Check One Two

Andrew Salter

Co-Founder & Executive Producer