Case Study: PRO BTP achieves faster response times and stronger customer advocacy with Brandwatch

Using social listening to get closer to its audience

PRO BTP is a Paris‑based social welfare group serving employees, self‑employed workers, apprentices, retirees and businesses in construction and public works, offering health, pensions, insurance and other services through 114 branches. As members increasingly discussed PRO BTP on social networks, the organization needed to take control of its online reputation—automatically monitoring millions of sources, analyzing and categorizing mentions, and engaging quickly and accurately with enquiries across its wide service portfolio.

PRO BTP implemented Brandwatch Analytics to get real‑time alerts, use Categories and Rules to route and analyze mentions, and provide fast, personalized replies (often within an hour). The solution streamlined internal workflows, improved online response times, converted dissatisfied customers into vocal brand ambassadors, produced more relevant content and insights for other departments, and enabled share‑of‑voice benchmarking and SEO-informed communications.

Pro BTP

Virginie Driot

Editorial Manager