Case Study: Comic Relief achieves actionable social intelligence and drives campaign impact with Brandwatch

Using social intelligence to drive a positive change

Comic Relief, the UK charity behind Red Nose Day, needed a clearer way to measure how celebrity involvement and social conversations translated into reach, sentiment and, crucially, fundraising action. Relying on native platform analytics left the organization unable to see who was interacting with campaigns or to track cross‑territory audiences as Red Nose Day launched in the US.

By deploying Brandwatch Analytics and analysing 2 million social mentions over two months, Comic Relief built bespoke dashboards and gained real‑time and historical insight across 23 campaigns. The team identified key influencer-driven spikes (notably One Direction) that drove US traffic to the Red Nose Day USA site, improved audience targeting and reporting, and embedded social intelligence into campaign planning to better drive engagement and conversions.

Comic Relief

Krystle Lampshire

Digital Marketing