Case Study: Wargaming achieves real-time global player insights and faster responses with Brandwatch

Using social insights to learn from gamers

Wargaming is a global game developer with over 150 million players across titles like World of Tanks. Charged with “making every player happy,” the Voice of the Player team faced fragmented, manual player feedback gathered from forums and blogs across regions and languages, making it hard to consolidate sentiment and act quickly.

Wargaming implemented Brandwatch Analytics to get a 360° view of player conversation with real-time, multilingual social listening that was easy to use and supported by strong customer success. During the World of Tanks 9.19 rollout the team identified spikes in conversation and platform-specific negative sentiment, responded faster, shared insights with product and development teams, and moved from reactive monitoring toward proactive, organization-wide player intelligence.

Wargaming

Elena Loucaidou

Director of Player Relations