Case Study: Ogilvy & Mather achieves real-time, audience-resonant content at Social Media Week with Brandwatch Vizia

Using data to reveal the bigger picture

Ogilvy, one of the world’s largest creative agencies, partnered with the National Gallery to create a bespoke digital content hub deep within the museum for Social Media Week London. The team needed a premium data-visualization solution that could deliver real-time social intelligence while remaining visually complementary to the gallery’s artworks.

Ogilvy chose Brandwatch Vizia, a real-time social intelligence multi-screen display, to curate and surface social conversations about their talks as they happened. Using Vizia, the agency produced timely, relevant content that resonated with attendees and helped the team make faster, better-informed decisions on the ground.

Ogilvy & Mather

Leo Ryan

Global head of Innovation & Partnerships