Case Study: Sparkassen-Finanzgruppe achieves real-time local monitoring and faster issue resolution with Brandwatch

Uses tailored social media monitoring across multiple departments

Sparkassen‑Finanzgruppe—represented online by Sparkassen‑Finanzportal—oversees hundreds of locally run Sparkasse banks across Germany and needed to monitor thousands of daily online conversations for topic trends, reputation risks and local mentions. The core challenge was collecting, categorizing and communicating relevant, often highly local, social media data across multiple departments and more than 350 regional branches in real time.

Sparkassen‑Finanzportal implemented Brandwatch with dedicated sub‑projects and bespoke queries for each region, plus automated daily reports, real‑time email alerts and a three‑tier escalation process. The cross‑functional dashboards and workflow controls let teams act quickly—resolving issues like a broken ATM spotted first via social chatter—and delivered improved service, faster crisis response and tailored reporting across the organization.

Sparkassen-Finanzgruppe

Alexander Hauser

Head of Online Marketing