Case Study: University of Connecticut achieves viral social media success with Brandwatch

University of Connecticut generates 31.1M impressions with Brandwatch

The University of Connecticut's social team struggled with a fragmented workflow, using four different platforms for publishing, community management, listening, and analytics. This made unified messaging and efficient operations across departments extremely difficult. They turned to Brandwatch to consolidate their tools.

Brandwatch implemented its Social Media Management suite, replacing all previous tools with a unified hub featuring campaign planning, Engage, and Listen modules. This streamlined their operations and, crucially, allowed the team to use Listen to identify and amplify a viral trend called the Hot Sauce Challenge. The result was a major branding win, generating 31.1 million impressions, 18.74 thousand engagements, and national media coverage.

University of Connecticut