Case Study: Kohler achieves real-time insights and more relevant engagement with Brandwatch's Vizia platform

Understanding the power of real-time insights

Kohler, a global leader in kitchen, bath, furniture and power products founded in 1873, sponsors major live events like Bonnaroo and the PGA Championship. To stay close to event-driven conversations and understand the impact of its digital marketing, Kohler needed real-time visibility to engage attendees and audiences as conversations unfolded.

Kohler implemented Brandwatch’s Vizia platform, a real-time social intelligence hub, to monitor live conversations and respond immediately. The platform provided actionable, real-time insights that enabled more relevant engagement at the two events and gave the team a clearer view of their digital marketing effectiveness.

Kohler

James Sandora

Global Head of Digital Strategy and Integration