Case Study: Thrasio improves response times and customer satisfaction with Brandwatch

Thrasio cuts response times by 50% with Brandwatch

Thrasio, a company that acquires and operates third-party Amazon sellers, faced challenges in managing customer interactions across multiple social media platforms. Their decentralized approach led to difficulties in monitoring conversations and responding promptly to inquiries. To address this, they partnered with vendor Brandwatch.

Using Brandwatch's Engage solution and AI Analyst Iris™, Thrasio gained a centralized platform to aggregate and manage customer interactions in real time. This implementation resulted in a 50% reduction in response times, an 80% decrease in full resolution time, and a 15% increase in customer satisfaction, significantly improving their social media engagement metrics.

Thrasio