Case Study: The Social Studies Group achieves actionable UX insights to inform product design with Brandwatch

The Social Studies Group Uses Social Analytics to Assess Client's Product Design

The Social Studies Group (SSG), a Washington, DC–based social media research firm for consumer brands, was hired by a global personal‑technology manufacturer to uncover user‑experience (UX) insights after focus groups and traditional feedback proved inconclusive. SSG’s challenge was threefold: a massive volume of online device discussion that obscured model‑specific UX mentions, the need for highly flexible include/exclude queries (including misspellings and colloquialisms) to isolate relevant posts, and the requirement to measure consumer sentiment with statistical confidence.

SSG used Brandwatch to create a three‑month post‑launch search universe, apply extensive excludes and UX‑focused tags, and run refined queries that segmented sentiment by purchase location, buying stage, UX qualities and emotions. They delivered model‑specific dashboards and drill‑down charts that revealed likes, dislikes and purchase drivers; the results supplied actionable social intelligence where offline data was missing, informed next‑cycle feature design, and produced statistically significant, model‑level comparisons for the client.

The Social Studies Group

Wendy Scherer

Managing Partner