Case Study: The Good Food Institute uncovers consumer priorities for plant-based meat with Brandwatch social data

The Good Food Institute uncovers 71% taste insights with Brandwatch

The Good Food Institute (GFI), an international nonprofit focused on building a sustainable global food system, needed to understand consumer perceptions and unmet needs regarding plant-based meat alternatives. To inform product improvement and identify innovation opportunities, they enlisted Brandwatch to analyze social data and uncover insights into consumer priorities and sensory experiences.

Brandwatch conducted a study analyzing a year's worth of US social data and Google search trends. The research revealed key consumer preferences, such as the negative sentiment around the term "fake meat" and the high importance of taste and texture. The insights helped identify whitespace opportunities for products like pork and fish alternatives and provided GFI with actionable strategies for product development and marketing to meet diverse consumer demands.

The Good Food Institute