Case Study: The Economist captures global reaction to its Pride & Prejudice event with Brandwatch Vizia

The Economist captures the pulse of a 24-hour event with Brandwatch

The Economist, a publication with a global circulation, sought to amplify the conversation around its inaugural Pride & Prejudice event on LGBT diversity and inclusion. Their challenge was to extend the debate beyond the physical conferences in three cities and capture worldwide social reaction in real time. To meet this, they turned to the vendor Brandwatch and its Brandwatch Vizia product.

Brandwatch provided a real-time social intelligence hub for the 24-hour event. This solution allowed The Economist to successfully amplify the online conversation globally and capture the pulse of the world's reaction to the social cause. The implementation by Brandwatch enabled the event to engage a wider digital audience beyond the over 200 leaders in attendance.

The Economist