Case Study: The Economist amplifies global conversation and captures real-time event reaction with Brandwatch Vizia

The Economist & Brandwatch Vizia Capturing the Pulse of a Live Event

The Economist staged a one-day, three-city conference called Pride and Prejudice to spark debate on the business and human costs of LGBT discrimination, but geography limited who could attend. To amplify the conversation and capture global reaction during the 24-hour event, the publisher needed a way to visualize and extend engagement beyond the physical venues.

They used Brandwatch Vizia, a real-time social intelligence multi-screen display, to track the #EconPride conversation, surface reactions and key moments, and display social data live at the event. The tool helped broaden reach, drive fresh debate throughout the day, and continue monitoring response afterward — reinforcing the event’s impact and supporting future initiatives on the topic.

The Economist

Michael Oakes

Head of Programmes