Case Study: The Credits drives site traffic and predicts Oscars winners with Brandwatch

The Credits - Customer Case Study

The Credits, a digital magazine sponsored by the Motion Picture Association of America, spotlights the creative work behind film and TV. Ahead of the 2013 Oscars the site faced a crowded social and media landscape and needed a way to cut through the noise, engage fans, and drive new traffic while positioning itself as an authoritative voice on awards-season conversation.

Working with Brandwatch, The Credits built the "Social Oscars," a real-time predictive DataViz that analyzed roughly 1 million social mentions and separated critics' voices from general public sentiment. The visualization and companion coverage delivered major press pickup, predicted 15 of 18 winners, sent the unveiling into the site’s top 10% of stories, grew Twitter followers by 4% (about 100 new followers), extended reach to over 1.3 million users, and produced significant, sustained traffic and credibility gains for TheCredits.org.

The Credits

Khalid El Khatib

Senior Director