Case Study: The Body Shop achieves better brand insights and campaign performance with Brandwatch

The Body Shop scales insights across 70 countries with Brandwatch

The Body Shop, a global beauty brand, faced intense competition and needed an affordable way to conduct ongoing global tracking of its brand, competitors, and campaigns. To address this challenge, they turned to the vendor Brandwatch and its Consumer Research solution for social listening.

By implementing Brandwatch, The Body Shop gained an invaluable source of consumer feedback. The solution enabled them to draw inspiration from online chatter, optimize campaign and product performance, manage corporate reputation, spot trends, and inform product development. As a result, the insights team scaled up and Brandwatch became a key tool for improving decision-making across marketing and product teams.

The Body Shop