Case Study: The Blakeney Group delivers faster, deeper insights with Brandwatch and Cision

The Blakeney Group uses Brandwatch and Cision to deliver faster insights across 20+ clients

The Blakeney Group, a London-based consultancy, faced the challenge of solving complex and sensitive communications issues for its diverse client base across numerous industries. To gain a holistic view of topics and debunk client assumptions, they required a high level of expert insight. They turned to data from the vendor Brandwatch and its Consumer Research service, alongside Cision.

By implementing Brandwatch and Cision, the agency integrated social and media data into a single measurement framework, enabling in-depth qualitative and quantitative analysis. This solution allowed The Blakeney Group to proactively monitor for crises, understand granular audiences like decision-makers, and discover unexpected opportunities for clients. The result was that both platforms became an integral part of the daily work for their Insights team and beyond, enabling them to deliver better and faster insights for over 20 clients.

The Blakeney Group