Case Study: The Blakeney Group achieves holistic, insight-driven communications with Brandwatch

The Blakeney Group - Customer Case Study

The Blakeney Group, a London-based consultancy, needed a better way to understand complex, sensitive communications issues for clients across industries such as sustainability, climate change, entertainment, finance, and utilities. Using Brandwatch alongside Cision, the team wanted to combine social and media data to gain a holistic view of audience sentiment, stakeholder opinions, and emerging trends, while also helping them manage crises proactively and challenge assumptions.

Brandwatch helped The Blakeney Group analyze industries, topics, markets, and audience insights, while Cision tracked media coverage, message pull-through, and sentiment across news outlets. By integrating both tools into their measurement framework, Blakeney improved reporting and quarterly client reviews, and internal training helped the team use the data more confidently in day-to-day work.

The Blakeney Group

Michael Pooley

Managing Partner