Case Study: Spinnin’ Records discovers emerging artists early with Brandwatch social listening

Spinnin’ Records turns millions of fan conversations into earlier artist discovery with Brandwatch

Spinnin’ Records, a leading electronic dance music label, needed to cut through scattered fan conversations across social media to spot emerging artists before competitors. The challenge was to shift from gut-based decisions to data-driven insights for artist discovery and campaign planning. They partnered with the vendor Brandwatch and implemented its Consumer Research product to centralize social listening.

Using Brandwatch Consumer Research, Spinnin’ Records centralized social listening across platforms like TikTok, Reddit, and Instagram. This allowed them to turn millions of fan conversations into actionable insights. As a result, the team shifted from reactive to proactive decision-making, identifying viral moments and emerging artists early to invest marketing budgets with confidence and understand the cultural momentum that predicts long-term streaming success.

Spinnin’ Records