Case Study: Smurfit Kappa achieves streamlined social media management with Brandwatch

Smurfit Kappa - Customer Case Study

Smurfit Kappa, a FTSE 100 leader in paper-based packaging with operations in over 30 countries, sought to optimize and improve its social media processes. They evaluated solutions and chose Brandwatch because the suite met their needs for managing and streamlining social activity.

Brandwatch delivered an easy-to-use, cost-effective platform with strong usability, smooth onboarding and responsive support—attributes highlighted by Social Media Manager Khalsa Hughes. The result was more efficient, better-managed social media workflows and a toolset that users find simple to navigate and valuable.

Smurfit Kappa

Khalsa Hughes

Social Media Manager