Case Study: Sky News Arabia achieves increased engagement and a competitive edge with Brandwatch

Sky News Arabia Transforms Social Analytics into Competitive Edge and Increased Engagement

Sky News Arabia, launched in 2012 and based in Abu Dhabi, is a 24-hour Arabic rolling news channel serving households across the MENA region and Arabic-speaking audiences worldwide. To differentiate itself in a crowded pan-Arab market it adopted a “sense-and-respond” model that relies on social media insight, but needed a monitoring solution with robust Arabic-language support to measure viewer sentiment, track competitors, and identify which posts drive the most engagement.

Sky News Arabia chose Brandwatch for its Arabic capability, broad listening coverage and deep analytics, centralizing social data for real-time sentiment, competitive intelligence and content performance analysis. The platform helped streamline operations, inform reporter training and posting strategy, and drove thousands of additional viewers per day while improving speed, perceived news quality and the channel’s relevance among social and mobile audiences.

Sky News Arabia

Fares Ghneim

Communications Manager