Case Study: Sky Betting & Gaming achieves unified social media management and time savings with Brandwatch

Sky Betting & Gaming - Customer Case Study

Sky Betting & Gaming, a UK sports-betting operator managing 46 social channels and more than 2.5 million followers, needed a way to centralize its social activity and understand which posts resonated across a large, dispersed audience. The team faced challenges in planning, reporting and slicing performance data quickly enough to inform content decisions at scale.

By adopting the Brandwatch suite they brought all social workflows under one roof—planning, real-time monitoring and easy report building—so they can pinpoint the content that drives results. The platform streamlined reporting, saved significant team time and improved insight into audience engagement, enabling faster, data-driven content decisions.

Sky Betting & Gaming

Kirsty Buttle

Social Media Manager