Case Study: Samsung scales social intelligence across 43 European markets with Brandwatch

Samsung scales social intelligence across 43 European markets with Brandwatch

Samsung, a global technology leader, needed a scalable method to monitor consumer conversations, emerging trends, campaign performance, and potential crises across its 43 diverse European markets. The challenge was to provide local teams with fast, actionable social insights to support agile decision-making. To address this, they turned to the vendor Brandwatch and its Consumer Research product.

Brandwatch implemented a centralized social intelligence solution using its Consumer Research platform. This enabled Samsung to build real-time dashboards for tracking sentiment and trends, empowering teams across Europe to self-serve market-specific insights. The results strengthened decision-making across marketing, communications, and product teams. Brandwatch provided faster access to consumer insights, allowing Samsung to respond more quickly to trends and potential issues while uncovering new opportunities for campaigns and innovation.

Samsung