Case Study: PVH Corp. uses Brandwatch to turn social intelligence into consumer insights

PVH Corp. tracks 30 brands monthly with Brandwatch

PVH Corp., owner of brands like Calvin Klein and Tommy Hilfiger, sought to form a deeper, more holistic understanding of its consumers to inform organizational strategy. They partnered with Brandwatch to move beyond traditional metrics and make social intelligence a central component of their consumer insights.

Using Brandwatch's social listening tools, PVH implemented creative solutions like tracking the #OOTD hashtag to measure "share of social wardrobe" and creating an emotional calendar to contextualize consumer moods. This enabled the team to uncover human truths driving behavior, package data into compelling narratives, and foster cross-functional collaboration. The results empowered PVH to react quicker to trends, elevate brand engagements from commercial transactions to emotional connections, and gain a strategic competitive advantage through faster, insight-driven decision-making.

PVH Corp.