Case Study: Prosci boosts social reach by 47% with Brandwatch and Sociuu

Prosci boosts social reach 47% with Brandwatch

Prosci, a global change management company, faced the challenge of having a fragmented brand presence and duplicated effort across its many regional LinkedIn pages. They partnered with vendor Brandwatch, using its social media management platform alongside the employee advocacy tool Sociuu, to consolidate their presence and build a scalable program.

The solution involved consolidating into one global LinkedIn presence and launching a structured employee advocacy program with Brandwatch and Sociuu. This resulted in 63% employee adoption, over 78,000 impressions, and a 47% boost in reach per post when employee advocacy was activated alongside a company post.

Prosci