Case Study: Mindshare achieves real-time, collaborative Black Friday monitoring with Brandwatch Vizia

Powering collaborative working across an agency

Mindshare, part of GroupM with billings in excess of $31 billion across 116 offices in 86 countries, faced a major challenge on Black Friday 2015: with online spend anticipated to pass the £1 billion mark, the agency needed to monitor and make sense of a huge volume of online conversation within a 24‑hour period amid significant buzz and noise.

Mindshare chose the Vizia platform (Brandwatch Vizia) as a real‑time social intelligence hub and deployed it in The Loop Room at its UK HQ to visualize customer sentiment, retailer and product performance throughout the day. The live multi‑screen setup powered collaborative working across the agency, helping teams make better, faster decisions and drive effective collaboration during the event.

Mindshare