Case Study: Potential Energy Coalition shifts climate conversations among mothers with Brandwatch

Potential Energy Coalition drives 3,050 media hits with Brandwatch

Potential Energy Coalition, a nonprofit focused on climate change marketing, faced the challenge of breaking through ineffective climate messaging to reach busy American mothers and motivate urgent action. They partnered with the vendor Brandwatch and used its Consumer Research platform to monitor social conversations and understand how to make their content more relevant to this key audience.

The solution involved using Brandwatch Consumer Research to monitor reactions, segment conversations, and analyze nuanced sentiment with Custom Classifiers. This allowed the coalition to identify gaps in the climate discussion and optimize their narrative in real-time. The results were over 3,050 media hits and the ability to detect influential conversation spikes, with Brandwatch providing the critical insight that seemingly negative sentiment often signaled positive engagement for their campaign.

Potential Energy Coalition