Case Study: Pierre Fabre strengthens consumer-centric decision-making with Brandwatch

Pierre Fabre strengthens consumer insight across 43 subsidiaries with Brandwatch

Pierre Fabre, a global pharmaceutical and dermo-cosmetic group, needed to understand and act on consumer conversations at scale across its many brands and countries. The challenge involved managing reputation, innovation, and crises by gaining insight from social data. To address this, they turned to the vendor Brandwatch and its Consumer Research service.

Brandwatch implemented its Consumer Research solution group-wide, enabling real-time monitoring and shared insight. This embedded social listening into strategic decision-making, resulting in a faster crisis response, more effective product launches, and consumer-led innovation. A measurable result was the success of the Naturactive Painful Menstruation product, which became a market leader with 1 in 2 products bought in its category following its launch.

Pierre Fabre